Be Confident, Be Compliant WSLCB & TTB Webinars
2025-07-23 10:00 (America/Los_Angeles) | WA
WSLCB & TTB Webinars for WA Wineries
Presented in Partnership by: Washington Wine Institute and Washington Winegrowers Association
The Washington Wine Institute and Washington Winegrowers Association are partnering to make both Washington State Liquor and Cannabis Board and Alcohol and Tobacco Tax and Trade Bureau regulatory experts accessible to you. This webinar will break down top compliance issues with the goal of making lawful operations easier to understand and implement! We’ll also review recent legislation and rule changes.
WSLCB Webinar Wednesday July 23rd 10am
TTB Webinar Wednesday July 30th 10am

You can submit anonymous questions in advance! Submit your questions at time of registration or send them to ct@wwi.wine.
Free for active members of Washington Wine Institute or Washington Winegrowers Association
$50 for non-members (this fee includes both TTB and WSLCB Webinars)*
Registration is below for both webinars. You only need to register once. Please ensure you are an active WWI or WA Winegrowers member before registering as a member of one or both organizations. If you are not a WWI member, we’d love to have you join before registering by clicking here!
Once registration is processed and membership verified, each participant will receive a link to both zoom webinars via email by Tuesday July 22nd or Tuesday July 29th for registration after July 22nd.
*Terms and Conditions Cancellation Policy: Attendee cancelation 7 days or more in advance of event, will be refunded less a 10% administration fee per attendee. Cancelations within 7 days of event will not be refunded.
Washington Wine Institute Annual Sponsors:

Expanded Alcohol Services Webinar
2026-01-15 10:00 - 11:30 | WA
Outdoor Events Webinar for WA Wineries, Breweries & Cideries
Presented in Partnership by: The Washington Wine Institute, Washington Brewers Guild, and Northwest Cider Association
The Washington Wine Institute (WWI), Washington Brewers Guild (WBG), and Northwest Cider Association (NWCA) are partnering to make Washington State Liquor and Cannabis Board (LCB) experts accessible to you and help educate you on House Bill 1515, created to expand outdoor alcohol service for liquor licensees starting next year and through 2027. Register for this webinar to learn how these temporary allowances will work for your events.
Thursday, January 15, 2026
10:00-11:30 a.m. PST
Topics Include: Update on rulemaking, Overview of the authorizations available, Your responsibilities as a liquor licensee vs. the responsibilities of the city, county, or local jurisdiction, The process to request an event authorization and the documents needed. Resources you need to help your brewery, cidery, winery, etc. participate in an event!
Submit anonymous questions in advance at time of registration or send to marie@wwi.wine.
Registration Cost:

Free for active members of WWI, WBG, and NWCA

$50 for Non-members
Please ensure you are an active WWI, WBG, or NWCA member before registering as a member. If you are a winery and not a WWI member, we’d love to have you join before registering by clicking here!
Once registration is processed and membership is verified, each participant will receive a link to the zoom webinars via email on Monday January 12th or by January 15 for registration after January 12th. You will not need the QR code or ticket received at time of registration.
*Terms and Conditions Cancellation Policy: Attendee cancelation 7 days or more in advance of event, will be refunded less a 10% administration fee per attendee. Cancelations within 7 days of event will not be refunded.
Washington Wine Institute Annual Sponsors:

Music Licensing Webinar with Soundtrack
2026-04-14 10:00 - 11:30 | WA
WA wineries are invited to a free educational session on all things music licensing, presented in partnership by the Washington Wine Institute and Soundtrack—a music streaming service built to bring you music that’s legal for your winery.

When: Tuesday, April 14, 2026, 10:00-11:30 a.m. PST
Where: virtual via Zoom webinar
Registration Link

Ask your questions and share your concerns directly with Soundtrack on topics including streaming music in your tasting room, requirements for live performers, events and social media, interacting with PROs, and more. Also learn more about the Soundtrack discount program offered through Washington Wine Institute membership. We hope to see you there!

Washington Wine Institute Annual Sponsors:

DTC Wine Symposium: Pacific Northwest
2026-04-28 09:30 - 18:00 | WA
Exciting News! The DTC Wine Symposium is coming to the Pacific Northwest for the first time.

Wine marketing and sales leaders from Washington, Oregon, and Idaho will gather on April 28th, 2026, at the Walter Clore Center in Prosser. This isn’t just another lecture series; it’s a day designed by and for PNW wine professionals to share how small wineries can achieve success. Hear firsthand from industry leaders about how they are successfully reaching customers, gain sales-growth insights your winery can implement, and learn new and innovative ways to reach customers beyond your tasting room.

We hope to see you there! The Washington Wine Institute will kick off the conference sessions with the latest on statewide DTC advocacy and regulation as part of a tri-state panel conversation. The Wine Institute will also be there to offer a national perspective on interstate wine shipping and access to different wine markets. Click HERE to learn more about the sessions and speakers.

Don’t miss this opportunity to connect with your PNW wine peers. Begin the conference on April 27th with a relaxed evening of great wine and conversation hosted by Prosser Wine.

Register for PNW DTC Wine Symposium

Early bird registration is live right now! Snag your spot TODAY to save on registration and ensure you’re part of the inaugural class of the DTC Wine Symposium: Pacific Northwest.

Want to help spread the word? Share the event website with your professional network.

WWI 2026 Virtual Annual Membership Meeting
2026-06-22 13:00 - 16:00 | WA
free to members only
Monday, June 22, 2026
1 p.m. – 4 p.m. via virtual meeting
REGISTER HERE
Join us Monday, June 22nd, via virtual webinar for an insider, in-depth update on WWI’s latest legislative and regulatory work in Olympia, including legislative outcomes impacting Washington wineries. You’ll also hear from WineAmerica on the general political environment in DC and national wine industry issues.

WWI has some exciting new opportunities and benefits to share with members. Learn more about these partnerships that were created to bring more to your membership.

Learn to build a curated AI prompt library specifically designed for your winery. This interactive session will cap off the meeting leaving you with practical tools that you can apply in your everyday work tasks.

We are allotting 25 minutes for the presentation and 5 minutes for Q&A for each speaker. If you have a specific question for any of our speakers you want to make sure is addressed, please complete the question box below in the registration form prior to June 22.

Our Annual Membership Meeting is for WWI members only. If you are interested in joining WWI, please contact Marie at marie@wwi.wine or sign up here!

A Special Thanks to WWI’s Annual Association Sponsors

and Event Sponsors

WWI Annual Membership Meeting Speaker Schedule – 2026

Washington Wine Institute Update

Hear directly from your wine trade association on the 2026 WA legislative session outcomes, and what to expect during the 2027 legislative session. WWI will also provide an update on association membership and financials.

A National Update from WineAmerica

Michael Kaiser

Hear the latest on the general political environment in DC, as well as the latest on topics such as the Farm Bill, intoxicating hemp, USDA funding, tariffs and trade. WineAmerica’s Executive Director Michael Kaiser will also discuss the current state of TTB and how it impacts the Washington and national wine industry.

Explore Three New Opportunities Exclusive to WWI Members

WWI is proud to offer two new benefit savings programs to members as part of its suite of options and a new WWI donation program opportunity. Hear directly from our latest partners and learn more about these opportunities for your business.

Marsh McLennan Agency: Retirement Plans through a 401(k) Syndicate
Innovative Sourcing: Donation to WWI Program
Soundtrack: Music Licensing through a Music Streaming Subscription

From Vine to Value: Practical AI for Washington Wineries

Jeff Utecht

Artificial Intelligence is no longer a future trend—it is quickly becoming a practical business tool for wineries of every size. In this fast-paced, hands-on session, Washington winery owners and managers will explore how AI can support daily operations, marketing, customer engagement, staff communication, wine club growth, and strategic decision-making. Participants will learn the fundamentals of effective prompt engineering, practice building AI prompts tailored to real winery scenarios, and discover ways to save time while increasing creativity and efficiency. Attendees will leave with a curated prompt library specifically designed for the Washington Wine industry, giving them practical tools they can immediately apply in their vineyard, tasting room, and business operations.

Be Confident, Be Compliant - WSLCB & TTB Webinars for Wineries
2026-07-29 10:00 | WA
The Washington Wine Institute and Washington Winegrowers Association are partnering to make both Washington State Liquor and Cannabis Board (WSLCB) and Alcohol and Tobacco Tax and Trade Bureau (TTB) regulatory experts accessible to you.

These webinars will break down top Washington winery licensing, permitting, and compliance issues with the goal of helping wineries better understand their license and make lawful operations easier to understand and implement! We’ll also review recent legislation and rule changes.

WSLCB Webinar – Wednesday, July 29th, 10 a.m.

TTB Webinar – Wednesday, August 5th, 10 a.m.
Register Here
Registration is for both webinars. You only need to register once. Recordings will be sent to registrants after webinars are complete.

Free for WWI and WA Winegrowers Members.
Non-Members: $50 registration fee

Zoom links will be sent out a few days prior to the webinars.

Questions may be submitted in advance and will be asked anonymously! Submit your questions at time of registration or send them to marie@wwi.wine or julie@wawinegrowers.org.

AI in the Winery: 4-part series
2026-10-26 09:00 | WA
Building smarter workflows for the future
EXCLUSIVE WWI COHORT
Washington Wine Institute is offering a four-part live AI learning series for winery teams ready to map workflows, build useful AI assistants, improve customer communication, and prepare for AI agents. Learn more at aifor.wine/wwi-cohort.html.
4 90-Minute Live Sessions
1. FINDING WHERE AI FITS IN YOUR WINERY
October 26, 9:00 a.m. – 10:30 a.m. (PT)

2. BUILDING CUSTOM AI BOTS
November 9, 9:00 a.m. – 10:30 a.m. (PT)

3. MARKETING, HOSPITALITY & CUSTOMER EXPERIENCE
November 23, 9:00 a.m. – 10:30 a.m. (PT)

4. AI AGENTS & THE FUTURE WINERY
December 7, 9:00 a.m. – 10:30 a.m. (PT)
About the Speaker

Jeff Utecht
Jeff Utecht is an internationally recognized educator, consultant, and speaker who works with organizations around the world to understand the practical impact of Artificial Intelligence on leadership, communication, and organizational growth.
Known for his practical, hands-on approach, Jeff specializes in helping organizations move beyond the hype of AI and focus on real-world implementation.

Tell us about yourself. Do you have previous experience using AI? Are there specific tasks you would like to streamline or simplify at your winery with the help of AI? Sharing this information allows us to build a curriculum tailored to your business’s needs.

Industry Conversation for WA Wineries at The Winemakers Reserve
2026-12-03 16:00 | The Winemakers Reserve, 15902 Woodinville-Redmond Road NE, Suite D, Woodinville, WA, 98072, United States
Hosted by Foster Garvey, Washington Wine Institute and Woodinville Custom Wines

Washington State Wineries are warmly invited to join Emily Gant of Foster Garvey, Josh McDonald of the Washington Wine Institute, and Matthew Loso of Woodinville Custom Wines, for an engaging, solutions‑focused discussion on the issues shaping our industry today.

This gathering brings together three of the most respected voices in Washington wine to help you navigate the evolving landscape with clarity and confidence.

Topics Include
· 2027 Legislative Session Update
· Licensing & permitting updates
· Current Liquor & Cannabis Board rules and enforcement trends
· Understanding your rights as a winery in today’s regulatory environment
· Navigating distributor changes and market pressures
· How custom crush facilities can reduce operational costs and free you to focus on winemaking and selling your hand‑crafted wines

Following the general discussion, we’ll open the floor for Q&A so you can address the topics most relevant to your business.

Event Details

Date: RESCHEDULED – Thursday, December 3rd

Time: 4:00–7:00 PM

Location: The Winemakers Reserve

15902 Woodinville-Redmond Road NE, Suite D, Woodinville, WA 98072

Light bites will be provided. Please bring a bottle of your wine to share with your peers as we connect, learn, and strengthen our community.

We welcome you to join us for this unique opportunity to learn directly from the very best in our industry.

Please RSVP your full name and winery by November 30th to: info@thewinemakersreserve.com
