WWI 2026 Virtual Annual Membership Meeting
2026-06-22 13:00 - 16:00 (America/Los_Angeles)
free to members only
Monday, June 22, 2026
1 p.m. – 4 p.m. via virtual meeting
REGISTER HERE
Join us Monday, June 22nd, via virtual webinar for an insider, in-depth update on WWI’s latest legislative and regulatory work in Olympia, including legislative outcomes impacting Washington wineries. You’ll also hear from WineAmerica on the general political environment in DC and national wine industry issues.

WWI has some exciting new opportunities and benefits to share with members. Learn more about these partnerships that were created to bring more to your membership.

Learn to build a curated AI prompt library specifically designed for your winery. This interactive session will cap off the meeting leaving you with practical tools that you can apply in your everyday work tasks.

We are allotting 25 minutes for the presentation and 5 minutes for Q&A for each speaker. If you have a specific question for any of our speakers you want to make sure is addressed, please complete the question box below in the registration form prior to June 22.

Our Annual Membership Meeting is for WWI members only. If you are interested in joining WWI, please contact Marie at marie@wwi.wine or sign up here!

A Special Thanks to WWI’s Annual Association Sponsors

and Event Sponsors

WWI Annual Membership Meeting Speaker Schedule – 2026

Washington Wine Institute Update

Hear directly from your wine trade association on the 2026 WA legislative session outcomes, and what to expect during the 2027 legislative session. WWI will also provide an update on association membership and financials.

A National Update from WineAmerica

Michael Kaiser

Hear the latest on the general political environment in DC, as well as the latest on topics such as the Farm Bill, intoxicating hemp, USDA funding, tariffs and trade. WineAmerica’s Executive Director Michael Kaiser will also discuss the current state of TTB and how it impacts the Washington and national wine industry.

Explore Three New Opportunities Exclusive to WWI Members

WWI is proud to offer two new benefit savings programs to members as part of its suite of options and a new WWI donation program opportunity. Hear directly from our latest partners and learn more about these opportunities for your business.

Marsh McLennan Agency: Retirement Plans through a 401(k) Syndicate
Innovative Sourcing: Donation to WWI Program
Soundtrack: Music Licensing through a Music Streaming Subscription

From Vine to Value: Practical AI for Washington Wineries

Jeff Utecht

Artificial Intelligence is no longer a future trend—it is quickly becoming a practical business tool for wineries of every size. In this fast-paced, hands-on session, Washington winery owners and managers will explore how AI can support daily operations, marketing, customer engagement, staff communication, wine club growth, and strategic decision-making. Participants will learn the fundamentals of effective prompt engineering, practice building AI prompts tailored to real winery scenarios, and discover ways to save time while increasing creativity and efficiency. Attendees will leave with a curated prompt library specifically designed for the Washington Wine industry, giving them practical tools they can immediately apply in their vineyard, tasting room, and business operations.

AI in the Winery: 4-part series
2026-07-30 09:00
Building smarter workflows for the future
EXCLUSIVE WWI COHORT
Washington Wine Institute is offering a four-part live AI learning series for winery teams ready to map workflows, build useful AI assistants, improve customer communication, and prepare for AI agents. Learn more at aifor.wine/wwi-cohort.html.
4 90-Minute Live Sessions
1. FINDING WHERE AI FITS IN YOUR WINERY
July 30, 9:00 a.m. – 10:30 a.m. (PT)

2. BUILDING CUSTOM AI BOTS
August 13, 9:00 a.m. – 10:30 a.m. (PT)

3. MARKETING, HOSPITALITY & CUSTOMER EXPERIENCE
Date TBD, 9:00 a.m. – 10:30 a.m. (PT)

4. AI AGENTS & THE FUTURE WINERY
Date TBD, 9:00 a.m. – 10:30 a.m. (PT)
About the Speaker

Jeff Utecht
Jeff Utecht is an internationally recognized educator, consultant, and speaker who works with organizations around the world to understand the practical impact of Artificial Intelligence on leadership, communication, and organizational growth.
Known for his practical, hands-on approach, Jeff specializes in helping organizations move beyond the hype of AI and focus on real-world implementation.

Tell us about yourself. Do you have previous experience using AI? Are there specific tasks you would like to streamline or simplify at your winery with the help of AI? Sharing this information allows us to build a curriculum tailored to your business’s needs.
