4-part series: AI in the Winery

Building smarter workflows for the future

EXCLUSIVE WWI COHORT
Washington Wine Institute is offering a four-part live AI learning series for winery teams ready to map workflows, build useful AI assistants, improve customer communication, and prepare for AI agents. Learn more at aifor.wine/wwi-cohort.html.

4 90-MINUTE LIVE SESSIONS

FINDING WHERE AI FITS IN YOUR WINERY
July 30, 9:00 a.m. – 10:30 a.m. (PT)

BUILDING CUSTOM AI BOTS
August 13, 9:00 a.m. – 10:30 a.m. (PT)

MARKETING, HOSPITALITY & CUSTOMER EXPERIENCE
Date TBD, 9:00 a.m. – 10:30 a.m. (PT)

AI AGENTS & THE FUTURE WINERY
Date TBD, 9:00 a.m. – 10:30 a.m. (PT)

ABOUT THE SPEAKER

Jeff Utecht, Jeff Utecht Consulting

Jeff Utecht is an internationally recognized educator, consultant, and speaker who works with organizations around the world to understand the practical impact of Artificial Intelligence on leadership, communication, and organizational growth. Over the past two years, Jeff has supported school systems, leadership teams, government agencies, and businesses in learning how to strategically integrate AI into everyday workflows in ways that save time, strengthen customer experiences, and support employees.

Known for his practical, hands-on approach, Jeff specializes in helping organizations move beyond the hype of AI and focus on real-world implementation. His workshops blend emerging technology with human-centered strategy, helping participants identify where AI naturally fits within their existing operations without losing the relationships and authenticity that define their work.

Based in Washington State, Jeff brings a deep appreciation for industries built on craftsmanship, storytelling, and community—making his work with Washington wineries especially focused on preserving the human experience while leveraging the opportunities AI provides. A passionate supporter of Washington wines, Jeff proudly maintains a 400-bottle wine cellar and is excited to support and strengthen the wine industry in his home state through thoughtful and practical AI integration.