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Consumer & Trade Perceptions of Sustainable Wine Webinar
Jun 5 9:00 am
As part of a multi-state group dedicated to raising awareness about sustainable wine growing, the Washington State Wine Commission is helping to host a webinar on June 5 at 9:00am. The focus will be on recent consumer and trade research that indicates an increasing market for sustainably grown and produced wine.
Two of the top experts in wine industry research will present new data and insights from recent consumer and trade research on perceptions of sustainable winegrowing, certification and practices. A Wine Intelligence survey and focus groups explored national and international consumer perceptions. Full Glass Research explored similar perceptions among the trade through focus groups and a survey of the Wine Opinions Panel. A question and answer session will follow the presentations, along with some tips for communicating sustainability to trade and consumers.
Lulie Halstead, Chief Executive, Wine Intelligence
Christian Miller, Proprietor, Full Glass Research
Allison Jordan, Executive Director, California Sustainable Winegrowing Alliance
This webinar is free and open to anyone interested in learning more about the market for sustainable wine.