EVENTS
AI in the Winery: Session 2 – Building Custom AI Bots
EXCLUSIVE AI FOR WINERIES COHORT Washington Wine Institute is offering a four-part live AI learning series for winery teams ready to map workflows, build useful AI assistants, improve customer communication, and prepare for AI agents. Learn more at aifor.wine/wwi-cohort.html. Register for the series and receive access to the Participant Hub. Four 90-minute Live Zoom Sessions & Recordings Session 1: Finding Where AI Fits in Your Winery –October 26, 9:00–10:30 AM Session 2: Building Custom AI Bots –November 9, 9:00–10:30 AM Session 3: Marketing, Hospitality & Customer Experience –November 23, 9:00–10:30 AM Session 4: AI Agents & The Future Winery –December 7, 9:00–10:30 AM Pricing and How to Register WWI Members: $375 per winery Non-Members: $500 per winery Learn more about what your winery can expect to build and learn from this series here.
About the Speaker
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Jeff Utecht Jeff Utecht is an internationally recognized educator, consultant, and speaker who works with organizations around the world to understand the practical impact of Artificial Intelligence on leadership, communication, and organizational growth. Known for his practical, hands-on approach, Jeff specializes in helping organizations move beyond the hype of AI and focus on real-world implementation. |
Live Session and Q&A on New DTC Technology

Bottle360, a DTC platform for wineries, is hosting a live DTC demo in Walla Walla this month. This free event will be an opportunity to influence new DTC technology for wineries in an enjoyable space with fellow winery teams from the area. Enjoy wine and hors d'oeurvres, and ask your questions/share your feedback about the tech issues your winery is facing today.
RSVP at this link. We hope you can make it! Seats are limited.
The Washington Wine Institute is grateful to Bottle360 for the membership support and for sponsoring our association.
AI in the Winery: Session 3 – Marketing, Hospitality & Customer Experience
EXCLUSIVE AI FOR WINERIES COHORT Washington Wine Institute is offering a four-part live AI learning series for winery teams ready to map workflows, build useful AI assistants, improve customer communication, and prepare for AI agents. Learn more at aifor.wine/wwi-cohort.html. Register for the series here and receive access to the Participant Hub. Four 90-minute Live Zoom Sessions & Recordings Session 1: Finding Where AI Fits in Your Winery –October 26, 9:00–10:30 AM Session 2: Building Custom AI Bots –November 9, 9:00–10:30 AM Session 3: Marketing, Hospitality & Customer Experience –November 23, 9:00–10:30 AM Session 4: AI Agents & The Future Winery –December 7, 9:00–10:30 AM Pricing and How to Register WWI Members: $375 per winery Non-Members: $500 per winery Learn more about what your winery can expect to build and learn from this series here.
About the Speaker
![]() |
Jeff Utecht Jeff Utecht is an internationally recognized educator, consultant, and speaker who works with organizations around the world to understand the practical impact of Artificial Intelligence on leadership, communication, and organizational growth. Known for his practical, hands-on approach, Jeff specializes in helping organizations move beyond the hype of AI and focus on real-world implementation. |
Industry Conversation for WA Wineries at The Winemakers Reserve
Hosted by Foster Garvey, Washington Wine Institute and Woodinville Custom Wines
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· 2027 Legislative Session Update
· Licensing & permitting updates
· Current Liquor & Cannabis Board rules and enforcement trends
· Understanding your rights as a winery in today's regulatory environment
· Navigating distributor changes and market pressures
· How custom crush facilities can reduce operational costs and free you to focus on winemaking and selling your hand‑crafted wines
Following the general discussion, we'll open the floor for Q&A so you can address the topics most relevant to your business. Event Details Date: RESCHEDULED - Thursday, December 3rd Time: 4:00–7:00 PM Location: The Winemakers Reserve 15902 Woodinville-Redmond Road NE, Suite D, Woodinville, WA 98072 Light bites will be provided. Please bring a bottle of your wine to share with your peers as we connect, learn, and strengthen our community. We welcome you to join us for this unique opportunity to learn directly from the very best in our industry. Please RSVP your full name and winery by November 30th to: info@thewinemakersreserve.comAI in the Winery: Session 4 – AI Agents & The Future Winery
EXCLUSIVE AI FOR WINERIES COHORT Washington Wine Institute is offering a four-part live AI learning series for winery teams ready to map workflows, build useful AI assistants, improve customer communication, and prepare for AI agents. Learn more at aifor.wine/wwi-cohort.html. Register for the series here and receive access to the Participant Hub. Four 90-minute Live Zoom Sessions & Recordings Session 1: Finding Where AI Fits in Your Winery –October 26, 9:00–10:30 AM Session 2: Building Custom AI Bots –November 9, 9:00–10:30 AM Session 3: Marketing, Hospitality & Customer Experience –November 23, 9:00–10:30 AM Session 4: AI Agents & The Future Winery –December 7, 9:00–10:30 AM Pricing and How to Register WWI Members: $375 per winery Non-Members: $500 per winery Learn more about what your winery can expect to build and learn from this series here.
About the Speaker
![]() |
Jeff Utecht Jeff Utecht is an internationally recognized educator, consultant, and speaker who works with organizations around the world to understand the practical impact of Artificial Intelligence on leadership, communication, and organizational growth. Known for his practical, hands-on approach, Jeff specializes in helping organizations move beyond the hype of AI and focus on real-world implementation. |

