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Wine professionals across the Pacific Northwest filled the Walter Clore Center Tuesday for the inaugural Direct to Consumer (DTC) Wine Symposium in the Pacific Northwest.
The Washington Wine Institute was honored to kick off event sessions alongside Jana McKamey (Oregon Winegrowers Association) and Moya Dolsby (Idaho Wine Commission) for a sit-down panel conversation on wine DTC advocacy, tasting room policy, and the regulatory need-to-knows (and challenges) of each state. We hope attendees walked away feeling equipped to support your wine association’s efforts. The panel encouraged wineries who would like to be more involved to become a member of their wine association, donate to your state’s wine industry political action committee (PAC), and attend campaign events, among other ideas. These wine association leaders are working hard to advocate for wineries, and call on wineries for help because advocacy is done collectively.
It was great to see so many familiar faces and meet new people working hard to create PNW wine and get it to the consumer. We feel so fortunate to be part of such a supportive community.
Proceeds from DTC Wine Symposium – Pacific Northwest ticket sales went to Free the Grapes!, a national grassroots coalition of wine lovers and wineries who seek to remove bans and streamline restrictions in states that prevent consumers from purchasing wines directly from wineries.